What is the SERP in SEO ?

SERP (or Organic SERP) is an acronym that can make or break your online marketing campaign. "SERP" is short for "search engine results page," and as marketing through search continually entrenches itself as the dominant medium for online success, it becomes vital that you be able to:

1. Identify the importance of a SERP - What do you need to know about SERPs, and why?
2. Act on that knowledge - Knowing what's important and why it's crucial to your business, how do you make that knowledge work for you? Once you know what you should be doing, how do you go out and do it?
 
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