What is the role of social media optimization in SEO?

Very simple. the role of social media is just to drive in lots of social traffic visitors from them to your website because social media sites record a large volume of traffic daily. it is not really to create backlinks.
 
The role of Social Media Optimization in Search Engine Optimization(SEO) are SMO plays an important role in the SEO. SMO helps to aware the products and services of the business through Social Media Sites. SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive from both direct social site referrals and from Search Engines.
 
Social media optimization works on social media connections like facebook,twitter, LinkedIn etc. It is the best technique to promote your business widely and global instantly. In SEO, using SMO you can promote your submitted links easily on facebook , twitter etc. And you can get more traffics, reaches for that link very less time.
 
The role of Social Media Optimization in SEO is to increase branding and popularity of your business. By doing Social Media Optimization, you can aware the users about your products, services, new updates by blog or social circulation.

In this process you can publish about your products and services in facebook, twitter, linkedin and in google+. You can also publish videos about your sites in video sites and blogs in blogging sites.
 
Is social media optimization is the new way of SEO? Social pages are getting ranked in search engine results. So should we use more social media optimization for ranking better in search results?
 
Social media is a vast platform to promote your business or website. Now a days search engine bots are also considering the social status of the company for ranking. Hence it helps in getting traffic to your site.
 
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