When folks log onto search engines (Google, Yahoo, Bing, etc) to find a product, review or business – the results appear based on a quite a few different factors. Several of these major factors are addressed with Social Media. Current Customer Reviews, Social Interaction, Fresh Content, and Backlinks are just a few of these factors that can drastically transform your website’s traffic. And the best thing about this is that it’s not just traffic numbers – these will be actually customers looking for your exact service or product.
Social Media is also important for your website because it shows these search engines that you care about being up-to-date and about interacting with people. It shows that you care about extending your website’s content to the possibility of thousands. It shows that you want to know your customers’ feedback and reviews. It also shows that your website is networked on multiple platforms (depending upon how many of these social media tools you use).