What Is The Role of Negative Keywords In PPC ..?

Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your click through rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI. Negative Keywords is probably the most powerful tool available for marketers looking to optimize paid search and increase revenues.
 
Google defines negative keywords as “A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.” A common example of negative keyword use is 'cheap' (Google use 'free' as an example).
 
Hi,

Negative keywords are an integral part of any successful PPC campaign, stopping your adverts from appearing when a search query includes a term that is not relevant to your ad.

By adding negative keywords to your campaigns, you are filtering out unwanted traffic, helping you reach the most appropriate prospects whilst lowering your costs.
 
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