What is the role of a hummingbird in SEO?

[KateSteel]

What is the role of a hummingbird in SEO?

 

[chinomoreno]

I believe hummingbird is an update that is made for search engines, on how fast and accurate they return a result on SERP.

 

[virginoilseom]

It is more substantial than it was earlier, since keeping a focus on long tail keywords and phrases will not do the justice to your SEO plan.

 

[GuiseNoise]

One of the updates. It's role is to prevent long tail keywords spamming. You should focus on short and accurate keywords.

 

[KyraKakkar]

Hummingbird is such a subtle update that no one noticed it before Google announced it had shipped a month earlier.

The main thing Hummingbird does is handle queries phrased as questions in a sensible fashion. SEOs have been owning Google for years on queries of this type. It's likely that question-focused content will now rank lower than traditional content.

 

[Sophia]

As Hummingbird uses phrases, rather than keywords, the use of long-tail keywords are likely to become more important than ever in SEO.

 

[EmilieOlivia]

Hummingbird is such a subtle update that no one noticed it before Google announced it had shipped a month earlier.

The main thing Hummingbird does is handle queries phrased as questions in a sensible fashion. SEOs have been owning Google for years on queries of this type. It's likely that question-focused content will now rank lower than traditional content.

 

[RH-Calvin]

Hummingbird is about synonyms but also about context. Google always had synonyms, but with Hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search, to determine what they are trying to find out.

 

[senthilnathan]

Hummingbird algorithm refresh is tied in with enhancing comes about for "conversational pursuit", improving the web index much at noting particular client questions, instead of simply picking certain catchphrases inside an inquiry