What is the purpose of keyword in SEO?

Keyword is important for the site, it gives direction to the search engine what is site about. When the user search with that keyword, it then crawl the site basis on keyword and place in his search results.
 
Basically...., keywords make SEO what it is. Without keywords, there would really be no SEO. Or maybe there would be... but it wouldn't be the same.

I would suggest using a strong keyword research tool like Jaaxy.com. They offer you 30 keyword searches for free, definitely worth trying. You could even just make trial accounts over and over to utilize those 30 free searches over and over lol.
 
All conversion depends on the keywords. Keywords are the words or phrases through which a user can search about anything on internet. So we need to optimize our website according to keywords. If we have a well built and attractive website but doesn't optimized according to keywords then it can't be able to get new customer through search engines. If we have a simple websites and it appears on 1st position for a specific product search then it will be enough to get a query.
 
A keyword in the context of SEO, is a particular word or phrase that describes the contents of a Web page. It helps search engines match a page to with an appropriate search query.
 
The keyword refers to a phrase that the internet user types into a search engine when they want to find something. SEO agencies try to rank for these keywords to gain web traffic.
 
Keyword is the only way that allows a search engine to show your website or an article in SERPs if they are according to your niche.
 
Keywords are the main part for SEO, users normally search something by using these keywords into search engine. If our site is in the top ranking onto search engine for that keyword then there is the more chances that user can visit your onto your website first.
 
Keywords are an essential element of Search Engine Optimization (SEO). The purpose of using keywords in SEO is to help search engines understand the content of a webpage and rank it accordingly in search engine results pages (SERPs).

When users search for information on search engines like Google, they enter keywords or phrases that describe what they are looking for. Search engines use complex algorithms to analyze these keywords and determine the most relevant web pages to display in the search results.

By including relevant keywords in your website's content, meta tags, and other on-page elements, you can signal to search engines what your page is about and improve its chances of ranking higher in SERPs for relevant search queries. However, it is important to use keywords strategically and avoid keyword stuffing, which can harm your SEO efforts and lead to penalization by search engines.

Effective keyword research and targeting are crucial for successful SEO. By identifying and targeting the right keywords, you can attract more relevant traffic to your website and improve your chances of achieving your online goals, whether it's generating leads, increasing sales, or building brand awareness.
 
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