What is the purpose of keyword in SEO?

[pankaj]

What is the purpose of keyword in SEO?

 

[mindstreak]

Keywords are used so as to target the customers searching for the particular search queries.It can help to increase traffic,branding,leads for a business or a product.

 

[RH-Calvin]

Keyword is a search term used to find your website online. It is the most vital thing used to rank your website in various search engines. Keyword researching is one of the required On Page task of your website.

 

[Balwinder Singh]

Each business and content is based on some special keywords. Some keyword when added together makes meaningful information. These are basic unit of information in other words.

 

[midnightblur]

Keywords represent your prospects' need. So choosing the right keywords is like targeting the right customers.

 

[LIKEUS]

What I want to add is that backlinks are really important for generating traffic and visitors to your web sites.
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[ajay@bhavya]

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign.

 

[jaysh4922]

Keyword is the thing that people do search on Google. It helps you as if you choose good searched volume keywords with less competition around then your website ranks well and soon. that keywords could be choose from Google adwords tool.

 

[davidweb09]

Keyword are different for business niche, we have to do keyword research to choose the good keywords. https://www.ultrasteamstlouis.com/blog