What is the purpose of cloaking?

Cloaking is the practice of showing different content to search engine spiders when they visit your site than users would normally see. There are legitimate uses for cloaking techniques that involve large websites that may need to save server load. Ultimately the goal of cloaking is to boost a website’s rank on specific keywords.
 
Cloaking is a Black Hat Technique, where content shown to user is different from what Google Spider reads on the page. It's basically used to manipulate the Google Bots and and to improve keyword ranking. Such pages are made for bots.

Cloaking can also be done on the basis of IP as well. You can target a particular IP, and if any bot or user is accessing that page using the IP mentioned in Cloaking IP, they will come across with the Cloaking page.
 
Cloaking is a search engine optimisation procedure in which the content presented to the search engine spider is changed from that shown to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. Cloaking is the technique used by black hat SEOs.
 
What is the purpose of cloaking?

- Cloaking is used by black hat and it is one of the unethical practices in SEO. It uses the devices that provide deceiving mechanism for the search engines.

- This directs the webpage to a place that are not visible on domain and the spiders or crawlers are analyzing for it.

- Cloaking provides the use of false pages that are loaded with the keyword and other content that is search engine optimized.

- This boosts the search engine results to rank the page higher on the search engines and provide artificial methods to advance the ranking of a web page.

- Cloaking only works when it uses CGI scripts in the hidden web page used to scan the IP address of the visitor visiting the web page.
 
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