What is the purpose of cloaking?

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
 
Cloaking is a technique in which the content is shown different to the search engine bots on behalf of the content which is shown to the user.
 
Cloaking is used by black hat and it is one of the unethical practices in SEO. It uses the devices that provide deceiving mechanism for the search engines. This directs the webpage to a place that are not visible on domain and the spiders or crawlers are analyzing for it.
 
It is Black Hat SEO technique which is not good for your site. It is the technique in which the content presented to the search engine spider is different from that presented to user's browser.
 
It is black hat SEO technique. In this technique we write content for search engine purpose, but not for the user. So, the search engine sees one content, but user sees other content. It's opposite of Google webmaster guidelines.
 
Cloaking is a tactic for showing different pages to Google and human users.

Cloaking is considered a violation of Google’s Webmaster Guidelines and can affect your site's search ranking. It's considered a black hat SEO tactic
 
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