What is the Proper Keyword Density for SEO?

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
 
You're shooting for roughly 3-5%.

You're usually good if you drop your kw in your first, and last paragraphs; as well as in the title. If your post/article is getting over 1000 words, put your KW somewhere around the middle once as well and you'll be fine.
 
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