What is the possible impact of Ad Rank on Cost per Click?

[sonalmathur1]

Hello friends,

What is the possible impact of Ad Rank on Cost per Click?

 

[kanetailor]

Ad rank defines the actual cost per click that your opponents pay when someone clicks on their ads.

 

[ecozaar]

After you set up a campaign, Google assigns you an AdRank based on three criteria: the amount of your CPC bid, the site’s Quality Score, and the Ad Extensions, which are now required. The higher your Quality Score, the lower you have to pay in CPC to rank at the top of the SERP. Quality Score depends on your click through rate (CTR) along with subjective metrics, especially the user experience of your landing page and how relevant your page is to the keywords you’ve chosen.

 

[onlinepaystubs]

Agreed with the answer of ecozaar!

 

[praveenitech40]

Google assigns you an AdRank based on three criteria: the amount of your CPC bid, the site’s Quality Score, and the Ad Extensions, which are now required. The higher your Quality Score, the lower you have to pay in CPC to rank at the top of the SERP. Quality Score depends on your click through rate (CTR) along with subjective metrics, especially the user experience of your landing page and how relevant your page is to the keywords you’ve chosen.

 

[exhibitionsconcept28]

thanks for sharing...