What is the optimal bounce rate for website ?

Although he bounce rate for your website depends on the type of industry and type of business you have, a bounce rate of 25% to 35% can be considered as optimal for almost all types of websites. Besides this a bounce rate of 49% can be the border line, that is to say that any number above or equal to 50% means that its type, you update your website.
 
As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.
 
As per Google guideline bounce rate should be less than 50%. So if your website bounce rate is lesser then you don't have to worry about it.
 
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