What is the need of SEO?

SEO helps your website display on top of Google search. That is, when a user searches with a certain keyword, they will see your site first. This is very beneficial: increase website traffic, increase order numbers (if your site is a sales page), increase competitive advantage ....
 
SEO is short for “search engine optimization.” To put it simply, SEO is any action taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the #1 spot on search engines like Google, or at least on the first page.
More and more businesses are selling online every day, and competition is getting harder for everyone. SEO has emerged as a way to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers. Without SEO, Google might rank stores that no one shops at in the very top spot of search results!
 
SEO results in increased targeted traffic to your website
SEO helps create brand identity
SEO creates better search engine positioning
SEO helps you gain competitive advantage
SEO results in fast measurable ROI
SEO boosts product sales and online visibility
SEO brings in free targeted traffic and hence results in low client acquisition costs
SEO can allow you to compete efficiently and effectively against larger competitors
SEO provides continuous online visibility
SEO is the cheapest marketing tool even on the net
 
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