What is the most important in web design?

The #1 most important thing in good web design is crafting a website that actually grows the business – through either quality leads or direct sales. That’s all that ultimately matters and must be the focus. Usability, simplicity, etc. can often help, but they’re only means to an end. You need to find the messaging and flow that resonates with and converts the business’s unique target customers.
 
Most important in web design is that making a website in order to increase your website traffic and conversion. So when you are making a new website, you need to focus on few elements such as white spaces, great images, easy navigation, search functionality, web fonts, quality content, web friendly, contact information, call to action, style for buttons, informational footer, branding, web compatibility, webpage speed, etc.
 
When customers and prospective customers visit your website, the first thing they see and notice is the design. Large percentage of internet users will leave a website quickly if it is unappealing, outdated or takes long to load - which is why the look, feel and quality of your website is so important.
 
Hello Experts!

I am new in Web designing so, want to your suggestions
"What is the most important in web design? "

Most important part is features layout which you want to show, it should be eye catching and user friendly over designing can confuse users, so be careful.
 
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