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What is the method to content optimization?
- Thread starter EmilyPete
- Start date
aceamerican
New member
Content optimization is more than using some top keywords in each page
AliceFowell89
New member
There are so many ways by which we can optimize our content. Here I will suggest some things which are necessary to know.
a) Keyword density in content
b) Keyword Proximity
c) Keyword Prominence
d) Keyword Proximity
a) Keyword density in content
b) Keyword Proximity
c) Keyword Prominence
d) Keyword Proximity
pablohunt2812
New member
Content optimization is more than using some top keywords in each page. Effective content optimization focuses on using very specific keywords in very specific places to send the strongest possible relevance signals for that keyword target.
Keyword prominence, the importance of placing keywords in the most prominent places, is the most important aspect of content optimization. Use the exact keyword assigned to a page in the places to which search engines assign the most prominence to encourage stronger rankings.
Page name. The page name in the content management system influences some very valuable SEO elements like the default title tags for the site, the headline, and the navigational text. If you’re able to able to specify the page name, and if it makes sense for user experience and branding for each individual page, use the exact keyword in the page name.
Title tag. The title tag is the single most important content element on a page for SEO. Title tags are not displayed on the page itself, but are included in the head of the HTML code for a page. Title tags are displayed by browsers in the page tabs at the top of the screen, and can be used as in search results pages as the blue underlined link customers click on to get to your site. Because customers don’t see them as directly, many e-commerce sites feel comfortable using keywords in title tags that they wouldn’t use as strongly in more visible content areas. Limit title tags to around 65 characters, including spaces, because that’s all the search engines will display in search results. Since characters after that limit are not visible to searchers, it is thought that their value is less than the first 65 characters. In addition, the very beginning of the title tag is more prominent than the end, so place the exact keyword you’re targeting at the beginning of the title tag and end with your brand.
Meta description. Similar to title tags, meta descriptions can be found in the head of the HTML for each page and do not display as regular content on the page. Unlike title tags, meta descriptions do not influence rankings for organic search. They can be shown in the search result page as the descriptive text for your search result listing. As a result, using the exact keyword in the meta description along with an engaging call to action can increase clicks from the search results page to your site. Limit meta descriptions to 150 characters, including spaces.
Meta keywords. Leave them blank. Meta keywords haven’t been used as search signals since 2009, except as negative algorithmic signals when overstuffed. They clue your competition in to the keywords you’re targeting, and add no SEO value. Use them only if your internal site search requires them, and then as sparingly as possible.
Headline. The headline should also be the H1 heading for the page if the templates are optimized for SEO. Even if they’re not, the headline is at least bolded and at the top of the page, which gives the headline more prominence than common body copy. Use the exact keyword in the headline, as close to the beginning as possible while still preserving its readability.
Body copy. Use natural language to incorporate the exact keyword into body copy at least once, as close to the beginning as possible. If you can work it in to a subheading as well, that will also help. Depending on the length of the copy, repeat the exact keyword.
Which brings me to keyword density, the idea that a certain percentage of the copy should be devoted to keywords. Keyword density is an outdated concept. There is no exact formula for the number of times to use a keyword. Keyword prominence is the focus for modern content optimization.
Keyword prominence, the importance of placing keywords in the most prominent places, is the most important aspect of content optimization. Use the exact keyword assigned to a page in the places to which search engines assign the most prominence to encourage stronger rankings.
Page name. The page name in the content management system influences some very valuable SEO elements like the default title tags for the site, the headline, and the navigational text. If you’re able to able to specify the page name, and if it makes sense for user experience and branding for each individual page, use the exact keyword in the page name.
Title tag. The title tag is the single most important content element on a page for SEO. Title tags are not displayed on the page itself, but are included in the head of the HTML code for a page. Title tags are displayed by browsers in the page tabs at the top of the screen, and can be used as in search results pages as the blue underlined link customers click on to get to your site. Because customers don’t see them as directly, many e-commerce sites feel comfortable using keywords in title tags that they wouldn’t use as strongly in more visible content areas. Limit title tags to around 65 characters, including spaces, because that’s all the search engines will display in search results. Since characters after that limit are not visible to searchers, it is thought that their value is less than the first 65 characters. In addition, the very beginning of the title tag is more prominent than the end, so place the exact keyword you’re targeting at the beginning of the title tag and end with your brand.
Meta description. Similar to title tags, meta descriptions can be found in the head of the HTML for each page and do not display as regular content on the page. Unlike title tags, meta descriptions do not influence rankings for organic search. They can be shown in the search result page as the descriptive text for your search result listing. As a result, using the exact keyword in the meta description along with an engaging call to action can increase clicks from the search results page to your site. Limit meta descriptions to 150 characters, including spaces.
Meta keywords. Leave them blank. Meta keywords haven’t been used as search signals since 2009, except as negative algorithmic signals when overstuffed. They clue your competition in to the keywords you’re targeting, and add no SEO value. Use them only if your internal site search requires them, and then as sparingly as possible.
Headline. The headline should also be the H1 heading for the page if the templates are optimized for SEO. Even if they’re not, the headline is at least bolded and at the top of the page, which gives the headline more prominence than common body copy. Use the exact keyword in the headline, as close to the beginning as possible while still preserving its readability.
Body copy. Use natural language to incorporate the exact keyword into body copy at least once, as close to the beginning as possible. If you can work it in to a subheading as well, that will also help. Depending on the length of the copy, repeat the exact keyword.
Which brings me to keyword density, the idea that a certain percentage of the copy should be devoted to keywords. Keyword density is an outdated concept. There is no exact formula for the number of times to use a keyword. Keyword prominence is the focus for modern content optimization.
sadianisar
New member
Content optimization for SEO purpose, utilize keywords in the content, anchor text, h1 tag, meta tags, title tag, anchor text etc, create optimized and fresh content.
sandrew272
New member
With all of the knowledge out there about content optimization, it can be easy to apply the same scientific process to optimize your content marketing.
Niveda George
New member
Hi
Content optimization is an important one.
Use unique,quality and fresh content for your website.
Content optimization is an important one.
Use unique,quality and fresh content for your website.
SerenMckay
New member
Some east methods for content optimization:
1. Accurate Page Titles:
Title tags still remain as one of the most important ranking factors when it comes to on-site SEO, based on many experts’ experience. Using your target keywords in the content’s page title can help improve its search rankings.
2. Use LSI keywords within the content:
LSI or latent semantic indexing is a process being used by search engines to identify patterns in the relationships between terms and concepts contained in an unstructured collection of text (as defined by Wikipedia). Basically, this process allows search engines to evaluate the context and relevance of content to a search query based on the related terms being contained by a particular content.
3. Authorship Markup
Soon enough, Google may start implementing AuthorRank into their list of ranking factors (or maybe they are already using it) in measuring if a page is worth being prominently displayed on their search results. That’s why building a strong author profile using Google+ is deemed necessary these days to prepare your strategy for future game-changing events.
4. Length of Content:
It’s undeniable that longer and in-depth documents are ranking very well on search results. Make your content more comprehensive than what your competitors are offering to push your rankings above them.
Thought it is also important to ensure that the quality of information within the content will not be over-saturated or be out of substance for trying too hard to lengthen it. 800+ words will do.
1. Accurate Page Titles:
Title tags still remain as one of the most important ranking factors when it comes to on-site SEO, based on many experts’ experience. Using your target keywords in the content’s page title can help improve its search rankings.
2. Use LSI keywords within the content:
LSI or latent semantic indexing is a process being used by search engines to identify patterns in the relationships between terms and concepts contained in an unstructured collection of text (as defined by Wikipedia). Basically, this process allows search engines to evaluate the context and relevance of content to a search query based on the related terms being contained by a particular content.
3. Authorship Markup
Soon enough, Google may start implementing AuthorRank into their list of ranking factors (or maybe they are already using it) in measuring if a page is worth being prominently displayed on their search results. That’s why building a strong author profile using Google+ is deemed necessary these days to prepare your strategy for future game-changing events.
4. Length of Content:
It’s undeniable that longer and in-depth documents are ranking very well on search results. Make your content more comprehensive than what your competitors are offering to push your rankings above them.
Thought it is also important to ensure that the quality of information within the content will not be over-saturated or be out of substance for trying too hard to lengthen it. 800+ words will do.
JennyAlonso
New member
Content must have useful information, good keyword and effective SEO onpage
giftsdaniel
New member
1. Optimize Your Content To Get More Traffic
2. Optimize Your Headlines To Get More Shares
3. Optimize Your Content To Get More Leads
2. Optimize Your Headlines To Get More Shares
3. Optimize Your Content To Get More Leads
aditiaggarwal
New member
Some east methods for content optimization:
1. Accurate Page Titles:
Title tags still remain as one of the most important ranking factors when it comes to on-site SEO, based on many experts’ experience. Using your target keywords in the content’s page title can help improve its search rankings.
2. Use LSI keywords within the content:
LSI or latent semantic indexing is a process being used by search engines to identify patterns in the relationships between terms and concepts contained in an unstructured collection of text (as defined by Wikipedia). Basically, this process allows search engines to evaluate the context and relevance of content to a search query based on the related terms being contained by a particular content.
3. Authorship Markup
Soon enough, Google may start implementing AuthorRank into their list of ranking factors (or maybe they are already using it) in measuring if a page is worth being prominently displayed on their search results. That’s why building a strong author profile using Google+ is deemed necessary these days to prepare your strategy for future game-changing events.
4. Length of Content:
It’s undeniable that longer and in-depth documents are ranking very well on search results. Make your content more comprehensive than what your competitors are offering to push your rankings above them.
Thought it is also important to ensure that the quality of information within the content will not be over-saturated or be out of substance for trying too hard to lengthen it. 800+ words will do.
1. Accurate Page Titles:
Title tags still remain as one of the most important ranking factors when it comes to on-site SEO, based on many experts’ experience. Using your target keywords in the content’s page title can help improve its search rankings.
2. Use LSI keywords within the content:
LSI or latent semantic indexing is a process being used by search engines to identify patterns in the relationships between terms and concepts contained in an unstructured collection of text (as defined by Wikipedia). Basically, this process allows search engines to evaluate the context and relevance of content to a search query based on the related terms being contained by a particular content.
3. Authorship Markup
Soon enough, Google may start implementing AuthorRank into their list of ranking factors (or maybe they are already using it) in measuring if a page is worth being prominently displayed on their search results. That’s why building a strong author profile using Google+ is deemed necessary these days to prepare your strategy for future game-changing events.
4. Length of Content:
It’s undeniable that longer and in-depth documents are ranking very well on search results. Make your content more comprehensive than what your competitors are offering to push your rankings above them.
Thought it is also important to ensure that the quality of information within the content will not be over-saturated or be out of substance for trying too hard to lengthen it. 800+ words will do.
aditiaggarwal
New member
Use unique and informative related service or product keyword mention like images.