what is the meaning of competitive analysis?

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
 
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
 
Recognizing your rivals and assessing their techniques to decide their qualities and shortcomings with respect to those of your own item or administration . An aggressive investigation is a basic piece of your organization showcasing plan.
 
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