What is the meaning of competitive analysis?

In technical terms, Competitive Analysis is the technique to know about who are your competitors in the market and what are different strategies that they are implementing to be so successful in the market so that you can devise your plan accordingly to gain the competitive advantage in your field.

Competitive Analysis is a major factor of any company's marketing strategy. It helps you to identify the strength and weakness of your company as well your rival's company. So in the future, you can devise appropriate tactics to overcome this challenge.

There are mainly 3 types of competitors in the market
1. Direct:- Companies that sell the same product as you.
2. Indirect:- Companies that sell the replacement of your product.
3. New Entrants:- Companies that in near future can give you fierce competition.

There are some standard steps that need to be followed while doing Competitive Analysis:

1. Identify your potential SEO rivals.
2. Validate their SEO campaign.
3. Compare your strategy with the rival one.
4. Select the target keywords based on your analysis.
 
Competitive analysis is the strategic techniques used to evaluate the outside competitors. This analysis seek to identify the weakness and strengthen that a company's competitors have and then use that information to improve efforts within the company.
 
The meaning of competitive analysis is the weaknesses in and out of your website and your competitors, including:

What is your ONPAGE over your competition: Title, Desciption, ALT Image, Unique Content, ...

Weakness of your OFFPAGE versus your opponent: Quality backlink, diverse backlink, ...
 
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