What is the meaning of competitive analysis?

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service . A competitive analysis is a critical part of your company marketing plan.
 
5 Steps for SEO Competitive Analysis & Research given below:

1.Keyword Research
2.Identify Your Top Competitors
3.Analyze Your Competitors
4.Social Media and Content Audit
5.Determine Your Barrier to Entry and Strategy

Fastmailsender
 
Hello Dear

- Distinguishing your rivals and assessing their procedures to decide their qualities and shortcomings with respect to those of your own item or administration.
- A focused examination is a basic piece of your organization promoting arrangement.

- Best tips for competitive analysis :

- Who are your competitors?
- What products or services do they sell?
- What is each competitor's market share?
- What are their past strategies?
- What are their current strategies?
- What type of media are used to market their products or services?
- How many hours per week do they purchase to advertise through the media used in this market?
- What are each competitor's strengths and weaknesses?
- What potential threats do your competitors pose?
 
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

Hope this helps.
 
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