What is the main role of Canonical tag in SEO?

[kalmakuran]

Hello friends,

Please tell me,What is the main role of Canonical tag in SEO?

 

[sadianisar]

Canonical tags in SEO basically defines the url of your website to a search engine. It is the same like 301 redirection.

 

[NamRay]

Another option for dealing with duplicate content is to utilize the rel=canonical tag. The rel=canonical tag passes the same amount of link juice (ranking power) as a 301 redirect, and often takes much less development time to implement. The tag is part of the HTML head of a web page.

 

[SoonamSingh]

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or "preferred" version of a web page as part of search engine optimization.

 

[cinemagicllc]

Canonical tags can be useful to solve www and non-www duplicate content - where two URLs & combat duplicate content