What is the main purpose of using keyword in SEO?

Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results. They are implemented on the website meta tags and content to help increase the visibility of your domain in search engines.
 
Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter the keywords into search engines, also called search queries
 
A keyword is the most important to get ranked, without the keyword you cant get listed, Keyword tells the search engine crawlers about the content of the page and on which keyword your content should rank. Without any keyword, your content will get listed on any random keyword which is suitable according to search engine crawlers.
 
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