What is the main purpose of using keyword in SEO?

Keywords plays very important role in SEO, list of keywords that have high search volume less competition and are relevant to client’s business using a keyword planner. Once you insert those keywords at pages of the website that you want to get ranked, build backlinks on these keywords from other sites to yours.
 
Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign.

The main purpose of using keywords is to make your website visible on the search engine. It helps to visible your website if the users inserted related to your keywords term.
 
Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results. They are implemented on the website meta tags and content to help increase the visibility of your domain in search engines.
 
For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine. Users search on words or phrases, and, if your site is well optimized, your pages turn up in the search results.
 
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