What is the main purpose of using keyword in SEO?

cybexindia15

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Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database.
 
Keyword is what people use when searching on the web.
Keyword is also what search engines look for on a site to pull and display on SERP.
But the main purpose of keyword is to match if the site is relevant to what the user is searching for on the web.
 
Keywords are the most important SEO element for every search engine, they are what search strings are matched against.
Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO.
there are three types of keyword
1- Generic keyword
2- Broad match keyword
3- Long tail keyword
 
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