What is the main purpose of using keyword in SEO?

SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.
 
SEO keywords are single words or short phrases that represent the search queries that people use in a search engine. Website owners or marketers select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy.
 
A keyword is a word or phrase that signifies the meaning or main ideas of a data set. They often are used as an index to the contents of a data set.
 
Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results. They are implemented on the website meta tags and content to help increase the visibility of your domain in search engines.
 
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