What is the main purpose of using keyword in SEO?

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.
 
1: Focused keyword in heading H1.
2: Focused keyword in SEO title.
3: The length of title tag under 60 characters
4: Focused keyword in URL
5: Focused keyword in meta description.
6: The length of meta description under 155-160 characters.
7: Focused keyword in overall content 7 to 8 times.
8: Keyword density should be 2% to 3% for focussed keywords.
9: Avoiding stuffing of keywords
10:Use of searchable and trending keywords for which users are searching.
 
The main purpose of inserting targeted keywords is to make your website visible on the search engine. So when people search for that keyword or phrase in Google or other search engines they should find that page on your website.
 
Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results. They are implemented on the website meta tags and content to help increase the visibility of your domain in search engines.
 
Keywords range from singular words to complex phrases and are used in website copy to attract relevant, organic search traffic.
 
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