What is the main purpose of keyword in SEO?

Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results. They are implemented on the website meta tags and content to help increase the visibility of your domain in search engines.
 
What is the main purpose of keyword in SEO?

Keyword refers to the "word or phrase" used by visitor while searching in Google. These Keywords are then used to promote your website in search engine, so that your website can be reached by your target audience. It is recommended to use Long tail keyword, which refers to the combination of two or three keywords. It is easy to rank your website using long tail keyword as they are less competitive.
 
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