What is the latest google algorithm?

In Google update for August 19 the emphasis was placed on a content quality and user experience. There are a few things to avoid the negative impact of this update:

The categories of pages: make sure they are optimized and there is no content that can confuse a user.
Aggressive advertising company can negatively affect your ranking. If the advertising banners are too large, or there are too many of them on the page, Google can drop your ranking. This is especially dangerous if there isn’t enough content on the page. The content of the page shouldn’t suffer because of advertising.
Flash and Broken UIs: pages with flash elements can adversely affect the user experience. They should be avoided.
Focus on relevance: make sure that the content of the page matches the requests for which it was optimized.

I hope this information will be useful for you.
 
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