What Is the effects of reciprocal link In websites..?

A reciprocal link is when one website adds a link to another website on the promise of that website adding a link back. This means that visitors to either website may follow the links and end up visiting both sites. An important additional benefit is that the more incoming links a website has, the better its chances of appearing higher up in the Google search results.
 
When you add reciprocal link it allows your traffic to click back to your site thereby increasing the traffic.This is mainly advantageous especially for those who are new to business and unable to get traffic by there own.
 
A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Reciprocal linking between websites is no longer an important part of the search engine optimization process. Google and other search engines now do not give credit to reciprocal linking as it does not indicate genuine link popularity.
 
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