What Is The Difference Between White Hat SEO And Black Hat SEO..?

-Black hat could be dangerous as it goes against the guidelines, it can save your time and cost but again once you are penalized you could end up spending more time and cost to recover from that hence it is not recommended.
-White hat is all techniques that are recommended by major search engines which promotes quality and original content, quality link building, internal and backlinks though everything about white is time and money consuming but totally worth it in a long run. Totally recommended
 
White Hat SEO

White Hat SEO is the process to increase the visibility of the website in the SERP (search engine result page) in a natural or organic (un-paid) way.

Unpaid , Natural or organic way is, when we follow search engines guidelines and policies to generate backlinks.



Black Hat SEO:-

Black hat SEO refers to the usage of techniques and strategies used to increase the traffic on the website by doing spam activities and don’t focus upon the human audience. Black hat SEO don’t obey to the rules, policies and guidelines provided by the search engines. Some examples of black hat seo techniques are sneaky redirect, keyword stuffing, doorways pages, cloaking, paid links etc.
 
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site.

White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers.
 
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