What is the difference between white hat SEO and black hat SEO?

White hat SEO is based on legal process and black hat SEO is based on illegal process. White hat SEO is better than the black hat because suppose you can use black techniques then your website penalized chances is 100% but white hat is not using this method its totally follow the algorithm.
 
The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website's search engine ranking. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules.
 
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers.
 
White hat SEO is the key to effective search engine optimization. Hidden content includes white text full of keywords on a white background.
Another black hat SEO method is using comment tags to hide keywords. This idea behind link farming is that you exchange links with other websites to boost your site's rank in search results.
 
White hat seo techniques are those that follow Google webmaster tool whereas black hat techniques are those that do not follow. Following white hat techniques help to rank keywords higher in search engines and keep your website safe from search engine updates.
 
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