What is the difference between SEO and SEM?

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. SEO is about optimizing the web property to get better rankings in the search results while SEM goes beyond SEO. It involves other methods as well which can get you more search engine visitors like PPC advertising.
 
SEM stands for Search Engine Marketing. It is the techniques of getting traffic or visibility on search engine. It is a part of internet marketing.Pay per Click and Cost Per Click are part of Search engine marketing.

These are several tools for SEM

Google AdWords Keyword Tool
SEO Book Keyword Tool
Google Traffic Estimator
Microsoft Ad Intelligence


SEO:

SEO is simply to make the site better for search engine in order to increase its visibility on the ..In the process of SEO you tend to rank your keywords on search results so that you’ll get traffic via search engine which is called organic traffic.
 
SEO - Search engine optimization.
It is used to get website high rank in organic search.

SEM - search engine marketing.
It is used to target audience using organic search or paid search.
 
SEO: SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

SEM: SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines.
 
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.In general, the higher the page rank, frequently more people visit the site thereby increasing the traffic to the site. This gives a website the web presence.
Search Engine Marketing (SEM) is a bigger term than SEO, and includes different options like paid ads,Pay-Per-Click.
SEO aims to provide better pagerank in search results, SEM uses the search engines to advertise the website to Internet customers.
For example, when people search for "to buy cellphone" in a search engine..SEO will help the respective cellphone selling website to be placed in the search results whereas SEM will be the paid advertising displayed above or beside the search results.

Now,many people may not be interested in the ads and believe in the main results and click a website with higher pagerank.SEM may be more useful for ecommerce websites whereas if someone is searching for "to speed up my internet"...the SEM will allow ads like some hardware/internet booster but it is SEO which will help the blog/website which details the steps to improve internet speed..now a user will be more interested in performing those easy steps to improve the internet speed and the choice of hardware will be secondary.

SEO and SEM are not competitive. SEO is considered as one of the method of SEM.The advantages of SEO over the other SEM make it clear that,SEO must be your first step in promoting your site.I am using the SEV service from Thewebpole.com which covers the major SEO techniques and helps in obtaining the desired pagerank for my cosmetic review website.
 
You must log in or register to reply here.
Back
Top