What Is The Difference Between Paid And Organic Search?

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user's search query based on relevance.
paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases.
 
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Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
 
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