What is the difference between content strategy and content marketing?

Content Marketing, is typically a soft-sell sales approach to attract customers and retain them through creating and delivering relevant, meaningful content.

Content Strategy, is the planning, development, and management of content – written or in other media.
 
Content Strategy is to provide direction, principles, patterns, tactics, tactics to develop content for marketing objectives.

Content Marketing is the creation of a detailed plan of topics, topics will cover; plan to write articles, post with the content, style was given in the strategy; plan to post on the website as well as on the appropriate communication channels to create a positive reaction and discussion on the content of the transmission, thereby changing the mindset, attitudes and actions of target customers. .
 
Content marketing is the process of posting high quality content in various guest blogs and other submission websites. The process helps to optimize your keywords and rank your website higher in search engines. They also help to generate good traffic from various external sources.
 
Content Strategy as "... planning, developing and managing content - written or in other media". Or, in other words, your blueprint for using content in every aspect of your business.

To help us understand the entire content strategy, let's think first about building plans for a house, aka blueprints . The plans are extremely detailed and plan all aspects of building a house before the foundation is poured. These small maps detail specific measurements, where to run wires and plumbing, where your support beams will go and even where to put appliances, doors and shrubs.

On the other hand, content marketing is usually an inbound marketing technique for attracting and retaining customers by creating and delivering relevant and meaningful content. It's basically a combination of sales techniques and organic marketing, all in one. The trick is to hide enough your efforts so that your customers do not know that an offer is presented to them, but rather that they feel better informed. In content marketing, you designate specific audiences to which you want to send content, and once they bite, you help drive conversion with consistent content that you think will help influence their behavior.
 
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.

Content strategy, on the other hand, delves deeper into the “creation, publication, and governance of useful, usable content.
 
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