What is the difference between bounce rate and exit rate?

Bounce rate is the percentage of visitors who visit your website and suddenly leave without paying interest to your landing page, while every inside page of your website has its exit rate and percentage of visitors who leave from your page suddenly is exit rate of that page.
 
Exit Rate is the percentage that were the last in the session.Bounce Rate for a page is based only on sessions that start with that page.
 
Bounce Rate: the percentage of visitors to a particular site who navigate away from the site after viewing only one page.

Exit Rate: For all page views to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.
 
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
Exit rate as a term used in web site traffic analysis (sometimes confused with bounce rate) is the percentage of visitors to a site who actively click away to a different site from a specific page, after possibly having visited any other pages on the site. The visitors just exited on that specific page.
 
Like bounce rates, having a high exit rate could mean that something is wrong with your page, for example; 404 page not found errors. The page you provide may not be fulfilling it’s intent, therefore causing users to leave your site.

Analytics tools will show you which page they ‘exited’ allowing you to examine why and to fix it to keep them viewing the website for longer or fulfilling a conversion.

However, a high exit rate could also mean that this was the natural exit page for your site, for example, call to actions such as ‘sign up here’ or ‘contact us’.

So it is important to differentiate between natural bounce and exit rates and when there is something seriously wrong with your content.
 
As per my experience working in an SEO firm, a high bounce rate on a home page is usually a sign that something is wrong. But again, ensure you have a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for few keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate.

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.
 
To understand the difference between Exit Rate and Bounce Rate for a particular page, keep the following points in mind:

For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
Bounce Rate for a page is based only on sessions that start with that page.
 
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