What is the difference between Blackhat and Whitehat SEO?

White hat SEO is the name for the SEO strategies, techniques and methods that focus on building relevant and organic ranking, according to SERP rules and policies. Some of White Hat SEO techniques include keyword analysis, backlinking, link building and producing valuable content for human readers.

Black hat SEO refers to the alternative practices used to increase ranking of a certain page in SERPs. These unethical methods are usually against search engines’ terms of service, hence the name “black-hat” (analogy comes from bad guys who wore black hats in Western movies). Some of black hat SEO strategies include link schemes, article spinning, bad backlinking, unnatural redirects, hidden links, even viruses and other malware.
 
Back
Top