A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page.
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. ... Keywords form part of a Web page's metadata and help search engines match a page to with an appropriate search query.
Catchphrases are thoughts and points that characterize what your substance is about. As far as SEO, they're the words and expressions that searchers go into web crawlers, likewise called "look questions."