What is the definition of keyword

A keyword, in the context of SEO, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
 
A catchphrase, with regards to website improvement, is a specific word or expression that portrays the substance of a Web page. Catchphrases are expected to go about as alternate ways that whole up a whole page. Catchphrases shape some portion of a Web page's metadata and help web indexes coordinate a page to with a proper hunt inquiry.
 
Keyword is basically a word or a phrase describing the contents of the webpage. That specific word or phrase sums up the entire web page. Keywords are the part of the metadata of a web page helping search engines match a page with a search query related with the keyword.

For search engines, keywords are the central functioning of it. Search engines crawl websites and if the keywords are appropriate then your website ranks higher on search engines.
 
Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, database records, and Web pages.Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need.
 
Keywords, also known as search terms, are the words or phrases that people enter into search engines to find websites about or related to that term. To attract more visitors to their page, one needs to optimize your website for these keywords.
 
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