What is the best practice for frequency capping on Google Display Network?

[MVM Infotech]

What is the best practice for frequency capping on Google Display Network?

 

[davidweb09]

Frequency Capping is a method in which we can set how many times we want to show an ad to user through Google Adwords.

 

[Medical]

The "reach and frequency" report (under the dimensions tab.) can help you fine tune this number. You can see how quickly CTR drops off against the number of impressions users are exposed too. It will help judge your own "sweet spot" for impression limits.