PPC is particularly useful for newer websites or those which are not currently being picked up and ranked by the search engines.While search engine optimization (SEO) offers long-term success in terms of driving consistent and relevant traffic to your website, pay-per-click (PPC) advertising is effective in attracting site visitors relatively quickly. Many SEO professionals integrate PPC ad campaigns into their service packages, allowing organic, targeted SEO to engage and retain the visitors who reach your site via PPC.