Social media optimization and is the process of optimizing your website in various social media websites. It helps to promote your website in various social networking websites to build traffic and also build your business popularity in search engines.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website.