What is Social Media Marketing?

It,s main purpose is to generate material that customers will discuss with their online community to help a company improve product visibility.
 
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
 
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
 
Social Media Marketing(SMM) is the process of reaching outlook and customers, and acquiring traffic and visibility through social media sites. The best and the popular social media sites are- facebook, twitter, google+, Youtube, linkedin, pinterest, tumblr etc.
 
Social media marketing is the use of social media platforms to promote a product or service.[1] Most of these social platforms have their own built-in analytics, where companies can track the progress, success, and engagement of ad campaigns.
 
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