What Is SMM In SEO?

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website.
 
SMM stands for social media marketing and is the process of optimizing your website in various social media websites. It helps to promote your website in various social networking websites to build traffic and also build your business popularity in search engines.
 
SMM should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques , methods, and key terms to promote web traffic and awareness. Whereas SEO works through search engine, SMO works through social media.
 
SMM or Social Media Marketing is used to engage the target audience and increase awareness which leads to brand equity. It also helps to increase the traffic to the website which ultimately adds to the SEO efforts.
 
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