What is SERP?

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.
 
Technically, SERP refers to ALL search results for a given query. However, SEO and SEM practitioners use the term to refer only to the first page of search results. Moreover, the term typically refers solely to organic search results.
 
SERP, short for "Search Engine Results Page", is the listing of results on search engines in relation to a query using one or more keywords that a user has entered. The pages of results that you will see are the SERPs. SerpRank [dot] com is an online SEO tool that will allow you to search the three major search engines of Google, Yahoo and Bing, to check if your website is ranking on the first page of results for your various keywords or search phrases.
 
Back
Top