What is SEO in digital marketing?

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SEO, or Search Engine Optimization, is a crucial component of digital marketing that focuses on enhancing the visibility and ranking of a website in search engine results pages (SERPs). By optimizing various elements of a website—such as its content, keywords, metadata, and backlinks—SEO aims to attract organic (non-paid) traffic from search engines like Google, Bing, and Yahoo.

At Branding Height, we specialize in SEO strategies that help businesses improve their online presence and reach their target audience more effectively. Our team employs a combination of on-page and off-page SEO techniques to ensure that your website not only ranks higher in search results but also provides a better user experience, ultimately driving more traffic and conversions.
 
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