Search Engine Optimization (SEO) is the process of improving a website's visibility on search engines like Google, Bing, or Yahoo. The goal is to enhance the site's ranking in search engine results pages (SERPs), making it easier for potential visitors to find it when searching for relevant terms or keywords.
SEO involves various strategies, including optimizing website content, improving technical aspects, building quality backlinks, and ensuring a positive user experience. By aligning a website with search engine algorithms, businesses can attract more organic (non-paid) traffic, ultimately increasing visibility, credibility, and sales or engagement.
In simple terms, SEO is about making a website more relevant, authoritative, and user-friendly to improve its chances of being seen and visited by people searching for information online.
