What is Schema MarkUps ?

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. Here's an example of a local business that has markup on its event schedule page.
 
Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.There is no evidence that microdata has a direct effect on organic search rankings. Nonetheless, rich snippets do make your webpages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates. According to a study by acmqueue, less than one-third of Google’s search results include a rich snippet with Schema.org markup. This exposes a huge opportunity for the rest.
 
Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.
 
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