What is Schema in SEO:

Schema is a markup to your website, to help search engines improve their search results by making them more informative to the users and more beneficial for the website owners to display their information.
For example, when you look for an item to buy online and the major shopping platforms display you the best rates for various brands in a list, that is a result of schema markup.
 
The scheme of search promotion should be selected individually for each client, depending on the goals that he wants to achieve as a result of search engine promotion. In this regard, I want to give the main recommendation - determine the goals!
 
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. Here's an example of a local business that has markup on its event schedule page.
 
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