It is used to make user to understand what about this web page in search result.
It is used to increases your CTR(click through rate) in search result page.
Rich snippets are additional pieces of information that the search engine is able to identify on the page, used to enhance the searcher's understanding of the value of that page. Ratings, pricing, and availability are commonly seen in ecommerce rich snippets.
Rich snippets are additional pieces of information that the search engine is able to identify on the page, used to enhance the searcher's understanding of the value of that page.
A snippet is a result Google shows to the user in the search results. An example: I was searching for a good recipe for homemade ice cream and googled it. Google showed me a results list with normal snippets and rich snippets.
Rich snippets facilitate websites to communicate with search engines in a different way.
They consist of structured data that allow search engines to see different types of content on your site.
These structured data markups, i.e. rich snippets, display supplemental “sneak preview” information about your site.