What is reverse SEO?

Reverse SEO is trying to decrease a site's ranking. It is usually used to handle and put a bad reputation in the search results down. It is a technique that is competent of decreasing a competitor’s rank in the Google Search Engine.
 
Reverse SEO is the practice of taking actions for decreasing the rank of a page or website in Google and other search engine pages. Reverse SEO may be used for penalyzing competition websites. It is then called negative SEO and the practice presents legal risks.
 
Reverse SEO, also referred to as suppression is the way digital marketers and search engine optimization experts push down an unwanted link that appears on the first several pages within search engine results.
 
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