What is Quality Score in PPC & how does it affect your work as paid search specialist

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nikkispanish7

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What is Quality Score in PPC & how does it affect your work as paid search specialist

What is Quality Score in PPC & how does it affect your work as paid search specialist?
 
Re: What is Quality Score in PPC & how does it affect your work as paid search specia

nikkispanish7 said:
What is Quality Score in PPC & how does it affect your work as paid search specialist?
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If I understand your question correctly, when the term "Quality Score" is used in reference to PPC via Google, it usually refers to an "estimate of the quality of your ads, keywords, and landing pages". For more info on "Quality Score" according to Google Adwords check out:

https://support.google.com/adwords/answer/140351?hl=en

For more info on "Quality Score" according to Bing Ads check out:

https://help.bingads.microsoft.com/apex/index/3/en-us/50894

These are just some links that provide some general explanations of Quality Score from Google Adwords and Bing Ads
 
Re: What is Quality Score in PPC & how does it affect your work as paid search specia

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:
⦁ Your click-through rate (CTR).
⦁ The relevance of each keyword to its ad group.
⦁ Landing page quality and relevance.
⦁ The relevance of your ad text.
⦁ Your historical AdWords account performance.
 
Re: What is Quality Score in PPC & how does it affect your work as paid search specia

Quality score is a useful tool for managing Adwords can be used to optimize and prioritize opportunities. However, this concept is also the most misunderstood paying Google search
 
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