We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin. Ask SEOs what “quality content” is and you’ll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently.
Ask SEOs what Google considers to be quality content, and you will get a lot of blank stares. I know because I like to ask this a lot.